According to Roger Ailes, president of Fox News and past media consultant for Ronald Reagan, Richard Nixon, and George H.W. Bush, in the first 7 seconds of a first meeting, people make no less than 11 judgments about the other person. And it's no different when it comes to your website.
What judgments are your prospects making about you when they come to your website? Are they thinking
Posted by: Janice Gentles-Jones in gadgets on
Jul 14, 2008
Have you ever wondered if a site was down or was it just your computer? That happened to me this weekend. I couldn't get on Excite.com and I was wondering if it was me or was the site really down. Excite.com is a popular site with lots of traffic but it's usually up so I wasn't sure. Now-a-days you can't always tell. A good friend of mine had a similar problem last week. She had an invitation on Evite but couldn't get on the site. So she called me to see if it was up; which it wasn't.
There's a cool website where you can check to see if a website is down on your computer or down for everyone else. Now you don't need to call and ask anybody. You can use this website to check for yourself. Check it out at: http://downforeveryoneorjustme.com/
Analyzing your website traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.
Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. My favorite tool is Google Analytics, which is a free tool you can use as long as you have a Google Account. Let's start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis.
Posted by: Janice Gentles-Jones in Untagged on
Jun 11, 2008
If you’re in the process of setting up a new website or redesigning an existing one then be sure to take the time to plan out the details of your website and avoid some common mistakes many small business owners make. So before you consider the design and content for your website, here are five common website mistakes many small business owners make and how you can avoid them.
Posted by: Janice Gentles-Jones in Untagged on
Jun 01, 2008
Google Alerts is a great marketing tool that can automate some of your research process. It's a free tool by Google and it allows you to be alerted by email on any topic you choose. Once you determine the topic that you want to be alerted of you have the options of having that information emailed to you on a schedule you choose.
Here are some great ways you can use Google Alerts:
- Keep track of your online press releases and articles by setting up alerts on their titles
- Keep track of what is being said about you and your company on the Internet
- See what your competitors are up to
- Keep current on what's going on in your industry
You can sign up for Google Alerts at http://www.google.com/alerts
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